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On Page Vs Off Page SEO
- By Mike Gates
- Published 01/17/2012
- Online Business
- Unrated
If you are first time hearing about search engine optimization, then you should know that there are two types of Search Engine Optimization. One is optimizing the site with certain SEO techniques called “on page SEO” and the other is generating traffic to your website through other sites with certain SEO techniques called “off page SEO”. In this article we will discuss some of the on-page and off-page SEO.
On Page Search Engine Optimization
1] Title Tags:
Title tag is created by the webmaster to attract the search engine spider. Search engine spiders look at the keyword in the title tag and understand the information of the website. So, it is very important to create the title tag otherwise your website will appear in the search results as “untitled document” which may not impress the audience.
2] Meta description:
Even though this is also an on-page SEO, meta description is not visible to our eyes. Meta description is the one that briefly describes the content of your site. So, it will be easy for the search engine robot to rank your site just by looking at the Meta description.
3] Design & Navigation:
When creating the website do not burden the webpage with too much of graphics and images. This may take too much time to load your site. Your website should load easily and easy to navigate. Audience also loves the sites that are user friendly.
4] Keyword:
Include keyword in the title, in the content and meta tags to highlight your website to the search engine robot. The keyword should be selected using the keyword research tool for best results. You can also take the help of SEO providers to research and give you exact keyword that can get you best results.
Off Page SEO
There are many off page Search Engine Optimization like article submission, blogging, forum posting, e-mail marketing, video marketing, social networking sites etc.
1] Backlinks:
Backlinks created through highly rated websites will drive more traffic to your site. This is called quality backlinking. It is not necessary to get hundreds of visitors in a day but a few of the potential customers is enough to sell your product. This can be done only through quality backlinking. You can choose blogs, article submission directories, forums etc. to create backlinks. The contents play the keyrole in backlinking. So, try to refresh the contents with fresh one in frequent intervals. When you post articles in article submission directories such as ezine and articlebase you will be given space for leaving your domain link at the end of the article. So, by creating quality backlinks you can get potential customers.
2] Video Marketing:
This is also another powerful and expensive off-page SEO. There are many video sites such as youtube where you can create and submit videos explaining about your product or service. Through video marketing you can easily reach the people and gain their confidence. Since, they watch the product and its uses in a video format; you can make them purchase the product, if you can convince them through your demo.
On Page Search Engine Optimization
1] Title Tags:
Title tag is created by the webmaster to attract the search engine spider. Search engine spiders look at the keyword in the title tag and understand the information of the website. So, it is very important to create the title tag otherwise your website will appear in the search results as “untitled document” which may not impress the audience.
2] Meta description:
Even though this is also an on-page SEO, meta description is not visible to our eyes. Meta description is the one that briefly describes the content of your site. So, it will be easy for the search engine robot to rank your site just by looking at the Meta description.
3] Design & Navigation:
When creating the website do not burden the webpage with too much of graphics and images. This may take too much time to load your site. Your website should load easily and easy to navigate. Audience also loves the sites that are user friendly.
4] Keyword:
Include keyword in the title, in the content and meta tags to highlight your website to the search engine robot. The keyword should be selected using the keyword research tool for best results. You can also take the help of SEO providers to research and give you exact keyword that can get you best results.
Off Page SEO
There are many off page Search Engine Optimization like article submission, blogging, forum posting, e-mail marketing, video marketing, social networking sites etc.
1] Backlinks:
Backlinks created through highly rated websites will drive more traffic to your site. This is called quality backlinking. It is not necessary to get hundreds of visitors in a day but a few of the potential customers is enough to sell your product. This can be done only through quality backlinking. You can choose blogs, article submission directories, forums etc. to create backlinks. The contents play the keyrole in backlinking. So, try to refresh the contents with fresh one in frequent intervals. When you post articles in article submission directories such as ezine and articlebase you will be given space for leaving your domain link at the end of the article. So, by creating quality backlinks you can get potential customers.
2] Video Marketing:
This is also another powerful and expensive off-page SEO. There are many video sites such as youtube where you can create and submit videos explaining about your product or service. Through video marketing you can easily reach the people and gain their confidence. Since, they watch the product and its uses in a video format; you can make them purchase the product, if you can convince them through your demo.
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