The Howard Stern Podcast Problem
http://www.center-marketing.com/articles/269/1/The-Howard-Stern-Podcast-Problem-/Page1.html
Ariel Brailovsky
Ariel Brailovsky is a founding partner of Inter-Way Networks. He brings over a decade of experience in the high-tech market in project delivery and product management. Prior to Inter-Way Networks, Ariel Brailovsky worked for Apple Solutions as a delivery partner, managing the full-lifecycle delivery of CRM and e-commerce implementations for the financial, high-tech, and Internet commerce markets, including the design and implementing of hundreds of successful CRM implementations and custom software development projects.His research area includes CRM enterprise suites, cross-enterprise strategy, readiness and deployment. Client projects include establishing and validating CRM strategies, prioritizing and focusing CRM projects, building executive consensus, facilitating CRM vendor selection and planning for project success.
By Ariel Brailovsky
Published on 10/5/2009
Because podcasting is such a new, exciting, cutting edge phenomena,
many people are eager to get connected, and hence the Howard Stern
podcast. Everyone wants to be part of the next big thing, but not
everyone is suited or ready to do so. The Howard Stern Podcast was
created and shown on iTunes, the Apple company's music store. However,
the podcast was never updated, and the only clip ever provided didn't
even...
The Howard Stern Podcast Problem
Because podcasting is such a new, exciting, cutting edge phenomena, many people are eager to get connected, and hence the Howard Stern podcast. Everyone wants to be part of the next big thing, but not everyone is suited or ready to do so. The Howard Stern Podcast was created and shown on iTunes, the Apple company's music store. However, the podcast was never updated, and the only clip ever provided didn't even
include Howard Stern. This has brought a lot of flack down on Howard Stern, as well as Sirius Radio, which broadcasts Stern. Many of these people would have preferred to hear Stern when they wanted to, as a podcast, and were disappointed that the feed was not being used.
The Howard Stern podcast is probably an example of some of the problems that can arise with podcasting. Its new, and very hyped, so everyone wants to be a part of it. However, the podcast is designed to be free. RSS feeds are designed to easily distribute files, that can then be redistributed and shared by the users who download them. It would be close to impossible for a podcaster to charge for their content. Either the podcaster would have a small circle of people who enjoy the feed, and very few who would want to pay for it, or be very popular, as Stern is, and have the problem of paying customers possibly redistributing the content so others won't need to pay.
include Howard Stern. This has brought a lot of flack down on Howard Stern, as well as Sirius Radio, which broadcasts Stern. Many of these people would have preferred to hear Stern when they wanted to, as a podcast, and were disappointed that the feed was not being used.
The Howard Stern podcast is probably an example of some of the problems that can arise with podcasting. Its new, and very hyped, so everyone wants to be a part of it. However, the podcast is designed to be free. RSS feeds are designed to easily distribute files, that can then be redistributed and shared by the users who download them. It would be close to impossible for a podcaster to charge for their content. Either the podcaster would have a small circle of people who enjoy the feed, and very few who would want to pay for it, or be very popular, as Stern is, and have the problem of paying customers possibly redistributing the content so others won't need to pay.