The Importance of A Good Design
http://www.center-marketing.com/articles/291/1/The-Importance-of-A-Good-Design/Page1.html
Ariel Brailovsky
Ariel Brailovsky is a founding partner of Inter-Way Networks. He brings over a decade of experience in the high-tech market in project delivery and product management. Prior to Inter-Way Networks, Ariel Brailovsky worked for Apple Solutions as a delivery partner, managing the full-lifecycle delivery of CRM and e-commerce implementations for the financial, high-tech, and Internet commerce markets, including the design and implementing of hundreds of successful CRM implementations and custom software development projects.His research area includes CRM enterprise suites, cross-enterprise strategy, readiness and deployment. Client projects include establishing and validating CRM strategies, prioritizing and focusing CRM projects, building executive consensus, facilitating CRM vendor selection and planning for project success.
By Ariel Brailovsky
Published on 10/5/2009
Your website is the hub of your online business; it is the virtual
representation of your company whether your company exists physically
or not. When you are doing business online, people cannot see you
physically like how they could if they were dealing with an offline
company. Hence, people do judge you by your covers. This is where a
good design comes in.
The Importance of A Good Design
Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.
Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.
Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality.
On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.
On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the "salesperson dressed shabbily" anology, and you will get my point.
Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.
Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality.
On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.
On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the "salesperson dressed shabbily" anology, and you will get my point.