Today’s hottest products are the smartphones such as the iPhone, Android phones, Blackberry Storms and others While these products take phone capabilities to a new level, it is the apps, most of which are provided by either formal or ad hoc partners, that make these phones highly functional and attractive to businesses and consumers

One of the most common reasons for failure of a new solution (offering) or a business is lack of sufficient understanding of the market and customer needs To be successful, a solution provider must acquire knowledge of the market the way the customer views it

Launching a new business solution always involves risks The secret to a successful launch is managing those risks and turning them to advantage