Despite the prevalence of the internet usage in nearly every choice that modern consumers make, there are still many businesses that have yet to launch a comprehensive and strategic online marketing campaign in the wired environment While a handful of the small businesses out there have yet to make the move to spreading their message online due to a fear or lack of understanding of the profound impact of the internet on modern commerce, the vast majority of businesses that have yet to make the plunge have simply felt overwhelmed at what a large undertaking establishing a meaningful presence on the internet appears to require