Multi-level marketing is a business model where salespersons like sales consultants, distributors, and even franchise owners and independent owners work in harmony to increase the sales of the product, on commission basis. This is more like a franchise arrangement where the sales of the product depend on the combined effort of each franchise and regional manager.

We learned in a previous article about where to find MLM leads, that you could use search engine optimization and pay per click options.  This article covers networking, target marketing and purchased leads.  We've touched on these briefly in other articles, but in this one, you will find out the how-to use part of each one.

We've already learned that lead generation can be achieved in many ways using

At times like this when you just want a quick definition - the dictionary comes in right handy.  Network marketing is a business in which a distributor network is needed to build the business. Usually such businesses are also MLM in nature (payouts also occur at more than one level). Network Marketing is sometimes also used incorrectly to indicate the business uses a network of product suppliers to offer a broader selection of products.

Lead is the manufacture of connections between well-matched consumers and target corporate vendors. Which really just means finding people who will buy what you have to sell.  It's often seen as the grunt work of building an effective business, but where would you be WITHOUT customers? So, you need to learn the skill of generating leads

This is pretty straight forward and is based on the fact that you have already built a relationship with your prospect - it's someone you know and think would be a good team member for your MLM business. You'll provide them with the information they need to know to make an informed decision about joining you.

If your MLM business relies on cold calls, referrals, instant messenger communications, and e-mails you already know the importance of properly qualifying prospects. You need to learn about your prospect and their needs and then figure out how your product meets those needs.  That means you need a qualified prospect. 

Simply put, relationship marketing puts the word custom back in customer.  Seems simple enough doesn't it?  Almost a no brainer, but relatively rare in many marketing circles.  The focus now is on attracting customers rather than keeping them - a term referred to as offensive marketing.  It's slowly changing over time, but how bizarre is that, to not try and keep your existing customers?

Postcards an efficient, very easy to create and powerful marketing tool for MLM marketing.  They're useful for customer up sells and cross sells, direct purchase, lead generation and brand awareness.  It's truly amazing how an effectively written postcard e-mail will do the trick.  Why?  Because this postcard is sent after you're done your relationship marketing.

We learned in an earlier article that MLM marketing can get a huge boost in traffic by (among other things) paying for traffic to be sent to your business site.  That's the Pay Per Click (PPC) option.  It means biding for the highest spot in the engine rankings.  You already found out you can do this yourself, but that if you wanted to, you could pay to do this.